Reliance Communications on Tuesday launched a new plan at Rs 149 offering unlimited voice calls and 300 MB of data in an attempt to get more subscribers.
“The new unlimited plan is set to change the dynamics of mobile recharges in India, as customers move away from a traditional revenue per minute tariff model to a service subscription model based on ARPU,” RCom’s co-CEO, Gurdeep Singh said.
The new tariff plan will be available in 17 RCom circles but will not be available in the five eastern markets -- West Bengal, Bihar, Odisha, Assam and Northeast -- where-where the telco does not have 2G spectrum.
According to Singh, “there are hundreds of millions of older 2G handset owners in India, and RCom is positioning the new bucket plan of unlimited voice calls with 300 MB of data to get them hooked to data”. The unlimited voice calls on the network will work on a feature as well as smartphones.
Source:- Hindustan Times.
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