Saturday, 15 August 2015

Why Google and Larry Page created their own Alphabet???...






With the launch of its new holding company, Alphabet, Google is trying its hardest not to be Microsoft. And chief executive officer Larry Page is signaling that he does not want to be Bill Gates.

The software startup that Gates founded morphed into a tech giant and gradually took over nearly every computer desktop in the world. Its core products -- Windows, still the dominant desktop operating system, and productivity software like Office, which made computers invaluable to office workers -- minted money. With this cash flow, Microsoft funded a research arm that attracted the smartest engineers and scientists looking to do blue-sky projects.

Then the internet took over. Bill Gates went off to fight malaria and to save the world. Microsoft receded slightly into a comfortable existence as an industry behemoth that did extremely well but no longer pulled in the brightest minds. Those computer scientists were accepting jobs somewhere else: Google.

A tech CEO told me this week that hiring the best engineers creates a network effect. They want to work with the smartest people on the best projects, and the more of them a company attracts, the better projects it can tackle -- leading to more top people joining the company. That's one reason why Seattle became a hub of tech companies like Amazon; Microsoft, which is based in Redmond, Washington, had done the groundwork by luring so many techies to town.


REFRENCES=TIMES OF INDIA...

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